Today’s consumers get most of their information through their cell phones and tablets. They have embraced this technology rapidly due to its convenience and accessibility. This means that when they are looking for your products, they are likely to use these devices. Therefore, many businesses have begun to spend more on mobile advertising than any other marketing strategy. These are the benefits of this type of advertising.

Geographical Targeting

Today’s smartphones have GPS locations. Not only do these apps tell your customers where they are, but their phones can share geolocation information with the apps on their phones. Therefore, you can target customers who are in the area of your locations. You can also retrieve other data from your client’s phones, including what other businesses they frequent, where they spend their time, and what types of products or information that they are interested in. This data allows you to customize your advertising based on your client’s preferences and lifestyles.

Conversion Rate

The goal of any advertising campaign is increasing conversion. However, like most entrepreneurs, you may not want to spend a fortune doing so. Mobile ads are inexpensive. In addition, they are highly targeted. You aren’t blasting ads to an entire market or large group of people who may or may not be interested in your product or service. Instead, you can focus on your target audience, sending ads to those who are most interested in you and what you have to offer. This strategy makes these ads highly efficient and can have a significant impact on your conversion rate.

Interactivity

When you market through smartphones, you can create interactive ads. You can ask questions, encourage dialog, and tempt your customers to search through more of your information. Your users will spend more time on your website, app, or ad, increasing their engagement. If you provide valuable solutions for their challenges, their usage and engagement will increase further.

Timeliness

You can share your smartphone advertising at the perfect time and place. For example, you can time ads to release when clients are most interested in purchasing your product. They may even need it at specific times of the day, such as coffee in the morning.

You can also target advertising when they are in specific locations. When they are in the neighborhood around lunchtime, you may advertise your café and its daily specials. This immediacy gives your customers information about your products and services just when they need it, increasing their conversion rates and engagement.

Now that you understand why you should invest in mobile advertising, do your research on the best smartphone marketing strategy. Leading Edge Commercial Capital leverages the latest mobile marketing strategies to get our clients the results they want. Contact our team today to learn more.