If you have been in business for any length of time, you understand how vital leads are to your company and its sales revenue. However, you don’t want leads for the sake of having them. You want high-quality leads of individuals who are actively looking for your products and services and are likely to purchase them shortly. Therefore, you need effective lead-generation strategies.

Consistently Add Content to Your Blog

Your customers are looking for new, fresh content. In addition, Google and other search engines evaluate your content and the frequency with which you submit it to determine your search ranking. Blog content has one of the highest positive ROIs of any other marketing strategy. It can produce up to 13 times the return of other strategies. Many companies that post regularly, up to twice per week, have seen their lead volume double.

Therefore, your blog is a strong source of leads. Consistently add content to your blog. Provide hyperlinks that customers can use to get to other pages on your website. Choose information that your customers need, desire, or value. Don’t forget a call to action.

Get Active on Social Media

Today’s customers get much of their news and information from social media. In addition, each post is recognized by search engine algorithms. Therefore, choose the platforms that best serve you and your clients. You should post on business-to-business sites like LinkedIn but don’t underestimate the power of business-to-consumer or consumer-focused platforms.

Share your content and link to your website when you post on these outlets. Encourage engagement by posting questions, answering customer questions, and building relationships. Focus on creating dialog and interacting with the public, not just sharing information.

Try Email Marketing

Did you know that nearly 80% of businesses consider email marketing to be the most effective channel for lead generation? However, before you begin your campaigns, clearly define your target market. Then, create emails that provide valuable information with a call to action. If you are marketing to existing customers or potential customers that have specific desires or behaviors, customize these emails to them and their needs. It would be best if you also encouraged dialog and follow-up with your subscribers regularly.

You can attract email or newsletter subscribers through your blog, web pages, and social media accounts. These are individuals who are interested in receiving information from you, resulting in high-quality leads.

Although these are just a few of the many digital marketing and lead generation strategies you can test, they give you a good starting point and should provide valuable, high-quality leads. Contact Leading Edge Commercial Capital today for a lead generation strategy tailored to your business.