Marketing is vital to the success of your business. To get customers to find you and shop with you, you must get advertising out to let them know who you are and what you have to offer. Social media can be a great tool to reach a new demographic and engage with your clients. Here are a few ways to see if your online platforms are working for you.

You See More Visitors Looking at Your Website

One feature most website platforms have is the ability to track where visitors are coming from. It will indicate on your dashboard if your customer entered your web address into the browser, found you through a search engine, or clicked on the link on your social media page. Look for this tool and check it frequently for significant changes. Make note of your numbers so that you can make adjustments if necessary. If you are less than sure of where it could be, contact your webpage developer and ask them about it. They should be able to give you a tour of the site and show you where to look for it.

There Is an Increase in Your Sales

There can be multiple reasons why your sales have increased suddenly. However, there are ways to determine if it is coming from your online platforms. Post a special only to your social media accounts and see if that particular product or discount has an uptick. You can also create a marketing campaign across all of your media. When you do, assign a different code to each ad. As you tabulate the results at the end of it, you will be able to note what form of advertising was the most successful for your business.

Customers Are Asking Questions

One way to tell if your online platforms are successful is when visitors reach out to communicate with you. This is frequently done through the messenger portion of your media page or when they respond to your post. When someone leaves you a comment or question, you should answer it with as much detail as possible. It is also important that your grammar and punctuation are correct and that you are friendly and polite.  Apply the same customer service skills that you would if they were in your facility. Customers feel important when they believe that they are being heard by someone in your company and will be more likely to purchase from you because of this. Contact Leading Edge Commercial Capital today and let our team create a social media strategy to drive traffic, engagements, and sales.