Your blog is a valuable marketing tool. Did you know that more than half of customers are inspired to purchase after they read a company’s blog? This results in a high return on investment. However, to get your blog seen, you need to have it optimized. These are a few tips to help you get started.

Set Your Blog Goals

Your first task should be setting your goals. What is your ultimate purpose in writing your blog? What are the supplementary benefits? What type of content do you hope to present? How will you provide variety? Consider all the facets of your blog as you build your SEO strategy.

Build Your Target Market

Your next step is to identify the individuals who will benefit most from your blog, products, and services. These are the individuals who are most likely to be converted, either through subscribing to your blog or making a purchase. Learn about their demographics, habits, likes, and dislikes, where they spend their time, what type of content they prefer, and what topics interest them.

Review Your Content Strategy

High-quality content is well-written and often well-researched. However, it should include more than text. Instead, add videos, high-quality photos, infographics, and other images. Provide alt text for your visuals to clarify the content, assist the visually impaired, and increase search engine results.

Build a plan to consistently update your content. Search engines place a high value on updated, relevant, accurate information.

Research Your Keywords Thoroughly

Look for the keywords and phrases that your target audience searches for most often. Consider your blog topics as you begin your research, or this process can quickly become overwhelming. You can expand your search into new directions or narrow it down further as you continue your research.

Make It Flexible and Fast

Your blog should be viewable on several different devices. Most of today’s consumers use mobile devices, such as smartphones, to get their information and make purchases, so be sure your blog is mobile-ready. In addition, your pages should load quickly. Both factors impact your search engine ranking.

Create a Reader-Centered Experience

Your reader should be the central focus of your content creation. You need to give them valuable information they can use. The text needs to be easily readable. The page should be formatted with enough white space and visuals so that the reader doesn’t get overwhelmed and immediately click off the website. This will keep users on your page longer, increasing your search engine ranking.

These are just a few tips to help you optimize your blog for SEO. Contact Leading Edge Commercial Capital today for more optimization strategies.